Code: | 2111239 | Title: | Introduction to Media Literacy |
Semester Hours: | 32 | Credits: | 2 |
Semester Hour Structure | Lecture：30 Computer Lab： Experiment： Practice： 2 Practice (Week)： | ||
Offered by: | School of Liberal Arts and Law | Date: | 2011 |
for: | Chinese Language and Literature, Journalism and other majors | ||
Prerequisite: | No | ||
1. Objective
Introduction to Media Literacyis a required course for students major in Chinese Language and Literature.
Introduction to Media Literacyis the core component of theoretical journalism. It is the introductory course for students major in journalism and also, it’s a course of ability oriented education for students in other majors. By cultivating students with the knowledge of media literacy and by visiting media production companies, students are taught to know the whole process of interviewing and broadcasting, thus improving their news reading, analyzing and critical thinking abilities.
2. Course Description
Introduction to Media Literacyrequires students to master the following basic content:
The emergence and evolution of a variety of media, media properties and media relations, media information dissemination activities and functions, the source of social influence of the media, the image of the different social roles of media analysis and reflection, and how to dealing with the media.
3. Topics
Introduction
Chapter I Overview of Media Literacy
Section I History of exposure to the media
Section II Media Society and Media Literacy
Chapter II Several major media theory
Section I Harold Innis and Marshall McLuhan
Section II Joshua Meyrowitz and Paul Levison
ChapterⅢMedium
Section？= 1 \* ROMANISpoken Media
Section II A brief history of the text, print media and newspaper
SectionⅢA brief history of electronic media, radio and television
SectionIVNew media
ChapterIVFrom facts to news
Section？= 1 \* ROMANINews Generation
Section II News System
Section III News as events, experience and myths
Chapter？= 5 \* ROMANVMedia Investigation
4. Semester Hour Structure
Topics | Lecture | Computer Lab. | Experiment | Practice | Practice (Week) |
Chapter I Overview of Media Literacy | 2 | ||||
Chapter II Several major media theory | 6 | ||||
ChapterⅢMedium | 4 | ||||
Chapter？= 4 \* ROMANIVFrom facts to news | 14 | ||||
Chapter？= 4 \* ROMANIVFrom facts to news | 4 | ||||
Chapter？= 5 \* ROMANVMedia Investigation | 2 | ||||
Sum: | 30 | 2 |
5. Grading
Regular Grade: 20%, students produce show ofhistory of my exposure to the media.
Final score: 80%, the examination
6. Text-Book & Additional Readings
"Media Literacy Introduction", single Xiaohong, Zhejiang University Press, 2008
Main Reference:
"Media" (France) Bale, Zhang Ying Xuan translation, Communication University of China Press, 2007
"Introduction to Media Literacy", open, Communication University of China Press, 2006
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