TJU Syllabus for Introduction to Media Literacy

2022-09-13

Code:	2111239	Title:	Introduction to Media Literacy
Semester Hours:	32	Credits:	2
Semester Hour Structure	Lecture：30 Computer Lab： Experiment： Practice： 2 Practice (Week)：
Offered by:	School of Liberal Arts and Law	Date:	2011
for:	Chinese Language and Literature, Journalism and other majors
Prerequisite:	No

1. Objective

Introduction to Media Literacyis a required course for students major in Chinese Language and Literature.

Introduction to Media Literacyis the core component of theoretical journalism. It is the introductory course for students major in journalism and also, it’s a course of ability oriented education for students in other majors. By cultivating students with the knowledge of media literacy and by visiting media production companies, students are taught to know the whole process of interviewing and broadcasting, thus improving their news reading, analyzing and critical thinking abilities.

2. Course Description

Introduction to Media Literacyrequires students to master the following basic content:

The emergence and evolution of a variety of media, media properties and media relations, media information dissemination activities and functions, the source of social influence of the media, the image of the different social roles of media analysis and reflection, and how to dealing with the media.

3. Topics

Introduction

Chapter I Overview of Media Literacy

Section I History of exposure to the media

Section II Media Society and Media Literacy

Chapter II Several major media theory

Section I Harold Innis and Marshall McLuhan

Section II Joshua Meyrowitz and Paul Levison

ChapterⅢMedium

Section？= 1 \* ROMANISpoken Media

Section II A brief history of the text, print media and newspaper

SectionⅢA brief history of electronic media, radio and television

SectionIVNew media

ChapterIVFrom facts to news

Section？= 1 \* ROMANINews Generation

Section II News System

Section III News as events, experience and myths

Chapter？= 5 \* ROMANVMedia Investigation

4. Semester Hour Structure

Topics	Lecture	Computer Lab.	Experiment	Practice	Practice (Week)
Chapter I Overview of Media Literacy	2
Chapter II Several major media theory	6
ChapterⅢMedium	4
Chapter？= 4 \* ROMANIVFrom facts to news	14
Chapter？= 4 \* ROMANIVFrom facts to news	4
Chapter？= 5 \* ROMANVMedia Investigation				2
Sum:	30			2

5. Grading

Regular Grade: 20%, students produce show ofhistory of my exposure to the media.

Final score: 80%, the examination

6. Text-Book & Additional Readings

"Media Literacy Introduction", single Xiaohong, Zhejiang University Press, 2008

Main Reference:

"Media" (France) Bale, Zhang Ying Xuan translation, Communication University of China Press, 2007

"Introduction to Media Literacy", open, Communication University of China Press, 2006

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TJU Syllabus for Introduction to Media Literacy